Why are we writing about hair loss? Well it is true that we have just produced an eBook on hairloss for a client who plans to give it away for free on their website. But we will also be working with the same client to provide touch screen kiosks uploaded with 'The Hairsense Challenge 2009' for consumers at gymnasiums up and down the country to learn more about the health of their hair and scalp plus about the truths around hair loss. So we've learned a great deal in a few months...
Promises which do not deliver are common in the hair loss industry. Sadly it's been that way for many years due to unscrupulous businesses cashing in on the vulnerable. Business plans are quite literally built upon consumers who desperately meander around the 'market' trying products, one by one, in the hope that 'this will be the one that works for them'. There are 300, 000 hair loss products available to choose from in the Northern Hemishpere. Is it really any wonder therefore why much scepticism exists?
Conversely, real 'ironclad' promises are a rarity in the industry so we were intrigued and, yes if honest, a little sceptical, to be approached by a manufacturing company offereing a seemingly unbreakable promise that underpins their new range of hair loss products.
Naturally, we wanted to learn more - about the products of course - but also about the company behind such a strong commitment to hair loss. We managed to secure an invite to the labs in Manchester and took along our company 'guinea pig' Carl who has seen unnatural hair fall for over two years and tried many products without success.
After an explanation of the theory of how the Hairsense range works to turn hair loss into hair growth, followed by a presentation of the scientific facts which underpin the formula, we managed to keep our optimism suppressed - the reason for this was our earlier study of the facts from the Institute of Trichology's website coupled with our own subject's experience of the many failed experiences with over the counter hair loss products.
Impressive 3D scientific presentations aside the ultimate question remained; does it work? Yes, Carl tried Hairsense and the product has had amazing results. Although Carl's notable results began to show in just over half the time than the product literature suggests - around just 9 weeks.
Our excitement was curbed somewhat by the manufacturers who were keen to point out that although earlier results can occur they felt it would be unfair to market the product on this basis; occasionally this is balanced by a slightly slower rate of progress. In the main however, results will begin to be evident from between three and six months of treatment.
So is that the promise? That the product is essentially the utopian hair loss formulation that men and women have been in search for since the Egyptian era? Not quite. The Hair & Scalp clinic have developed a Caffeine / Taurine compound which is clearly second to no other but even they will be the first to admit this is not a 'magic wand' for all types of hair loss. Sadly those who have experienced hair fall or balding due to conditions such as Alopecia Areata or Alopecia Totalis are unlikely to see full restoration from the effects of the Hairsense range, though they'll still benefit from Hairsense supplements.
The manufacturers are confident that Hairsense works for every normal hair loss condition. They say that if it did not, they would not be happy for a consumer to simply move onto another product without first identifying why the product did not work for them. That is why in the unlikely event of a client not responding to treatment from any product in their product range, they will arrange a specialist trichological consultation incorporating trichoderm camera technology to identify precisely why. In other words the promise is that the company will get to the root cause of its consumers problem. Since the company also export their products globally they have also set up an online 'Distance Assistance' version of this promise.
The fact that Distance Assistance has been used only twice to date is testament to the quality of the Hairsense product range. It is prudent to note that in one of these cases a dietary issue was the root cause of the problem. This was resolved and the client continued using Hairsense, harnessing results shortly after. In the second case the client was referred to their GP and it was discovered that a serious underlying condition was responsible for the hair loss.
Given our own successful experience with products from the Hairsense range, we feel that this promise is modest to say the least. We are delighted to have had the opportunity to produce this document on a product that has delivered where all others failed...ask Carl! carl.daley@live.com
Resources: -
Hairsense website
Hairsense hair loss blog.
Hairsense at Twitter
Touch screen kiosk hire from Touchpro Media - Information at their fingertips.
Thursday, 7 May 2009
Sunday, 3 May 2009
Hairsense Challenge Pods: Hair Loss: Business Winner!
It gives us enormous pleasure to be able to share plans for our touch screen kiosks to be used as customer facing devices which will allow members of the public to complete a new hair related challenge.
A joint venture between Touchpro Media Limited and HairActive-Online plan to use pods to raise awareness of the 'real facts' surrounding hair and hair loss by giving users in gyms, health clubs, hotels and spas the opportunity to access interesting hair and scalp related information at their fingertips.
Users will also be invited to take part in The 2009 Hairsense Challenge; a short, multiple choice hair related quiz that will give them a chance to win one of many superb prizes in a £5000 luxury Hairsense competition.
Hairsense is a hair loss system underpinned by an 'Ironclad Promise' - if it doesn't work, the company promises to get to the root cause of the problem. It's a promise that is very much welcomed in the hair loss market which is otherwise fickle by nature. The market is home to some 300,000 products in the northern hemisphere alone, many claiming to be the number one cure for hair loss.
HairActive-online make, sell and distribute 32 highly specialised hair and scalp products which are underpinned by the aforementioned promise.
Further information and links at:
Hairsense hair loss on Twitter.
Touchpromedia on Twitter
Watch this space.
A joint venture between Touchpro Media Limited and HairActive-Online plan to use pods to raise awareness of the 'real facts' surrounding hair and hair loss by giving users in gyms, health clubs, hotels and spas the opportunity to access interesting hair and scalp related information at their fingertips.
Users will also be invited to take part in The 2009 Hairsense Challenge; a short, multiple choice hair related quiz that will give them a chance to win one of many superb prizes in a £5000 luxury Hairsense competition.
Hairsense is a hair loss system underpinned by an 'Ironclad Promise' - if it doesn't work, the company promises to get to the root cause of the problem. It's a promise that is very much welcomed in the hair loss market which is otherwise fickle by nature. The market is home to some 300,000 products in the northern hemisphere alone, many claiming to be the number one cure for hair loss.
HairActive-online make, sell and distribute 32 highly specialised hair and scalp products which are underpinned by the aforementioned promise.
Further information and links at:
Hairsense hair loss on Twitter.
Touchpromedia on Twitter
Watch this space.
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